Challenged to lead a newly integrated creative team and build a full in-house marketing department at 2nd.MD and then Accolade. With a collective goal to implement sound strategies and develop compelling campaigns we were able to reach and inspire several audiences, both B2B and B2C, across multiple platforms. Success was evidenced by increased brand awareness, improved utilization, and measured growth in digital metrics. Our efforts redefined the healthcare industry and built value in the brand. www.accolade.com