After over a century of history, The Port of Houston Authority embarked on a transformative journey towards rebranding. Collaborating closely with the organization, I played a pivotal role in crafting the new identity - Port Houston. This rebranding initiative not only involved developing a new name and logo but also strategically positioning the brand in the global market as “The International Port of Texas”. Through innovative advertising campaigns and a fresh brand narrative, we successfully revitalized Port Houston’s image and solidified its position as a key player in the maritime industry.